CX_CI

Customer Experience & Continuous Improvement

Turn frontline signals into measurable improvement.

Afni combines customer insights and process expertise with AI-powered analytics to uncover opportunities, reduce friction, improve performance, and measure impact.

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How it works

From frontline insight to measurable action.

Afni’s Customer Experience, Analytics, and Continuous Improvement organization provides a structured path from frontline insight to measurable action.

 
1
Find · Customer Experience

Where are the gaps?

Customer Experience identifies gaps through quality audits, calibrated scoring, compliance checks, and agent coaching points.

2
Explain · Analytics

Why do they happen?

Analytics explains why those gaps occur through performance trends, root-cause analysis, forecasting, and the sizing of operational opportunities and risks.

3
Fix · Continuous Improvement

What changes?

Continuous Improvement then drives action through process optimization, redesign, and targeted initiatives that close performance gaps in operations.

4
Prove · All three

Did it work?

We size the potential benefit, recommend changes, and verify results through pilots or ongoing measurement.

AI in CX & CI

AI expands what we can see. People decide
what matters.

AI and large language models can extend this work when client-provided transcripts are available. AI widens coverage across the interaction population, and Afni specialists and CX decide what happens with every finding.

Explore Afni AI →
What AI does
 
What people decide
Screens the interaction population.
→
Fraud specialists investigate the findings.
Applies tested prompts and risk scoring to voice and chat transcripts.
→
CX governs accuracy and calibration.
Detects sales eligibility, pitches, and offers in chat interactions.
→
CX identifies coaching opportunities and reviews the supporting evidence.
? Prompts are validated against human-labelled interactions before results are used.
 
Coverage

AI-assisted audits

AI-assisted audits provide wider interaction coverage alongside random monitoring, outlier audits, and complaint and escalation analysis.

 
Risk

Fraud, compliance, and risk screening

Screens voice and chat transcripts for fraud, compliance, and risk indicators using tested prompts and risk scoring.

 
Sales

Sales opportunity detection

Detects sales eligibility, pitches, and offers in chat interactions so CX can identify coaching opportunities.

 
Self-service

On-demand CX insights

A Copilot Studio agent retrieves information from the CX Insights site by program and line of business through Microsoft 365 Copilot.

 
Speed

Faster analytics delivery

Microsoft Copilot is used to improve the efficiency of analytics delivery to stakeholders.

 
Automation

Automation feasibility

Pareto analysis, side-by-side observation, and SOP review identify manual, repeatable work and size the capacity it can free up.

Methods

Proven methods. Consistent standards.

Afni applies Six Sigma and Design Thinking methodologies to Continuous Improvement, with PDCA and COPC used for quality management.

  • Six Sigma
  • Design Thinking
  • PDCA
  • COPC
  • Calibrated QA scorecards
  • Process & value mapping
  • Time-and-motion studies
  • Customer journey mapping
  • Pareto analysis
  • Side-by-side observation
  • SOP review
  • Microsoft Copilot
Governance

Governance built into operations.

Governance is integrated with Operations through weekly insight reviews, calibration sessions, CX orientation for new hires, biweekly operations-manager touchpoints, and a best-call library.

What it deliversConsistent scoring, shared quality standards, focused improvement, and clear visibility into quality trends and the actions underway.
Weekly

Insight reviews

Quality trends and the actions underway, reviewed with Operations.

Ongoing

Calibration sessions

Everyone scores interactions the same way.

Biweekly

Operations-manager touchpoints

CX and Operations stay focused on the same priorities.

Every new hire

CX orientation

Quality standards are shared from day one.

Always on

Best-call library

Real examples of what great sounds like.

Results

Measured, then verified.

The same CX and CI methodology has been applied to claims, servicing, subrogation, new-hire proficiency, automation feasibility, and customer journey improvement.

Test concept · pending validation
38%

improvement in quality and speed to proficiency for Service and Sales new hires

24%

average efficiency gain identified through an automation feasibility study

7%

FTE reduction associated with the automation feasibility study

Keep exploring.

Solutions

How Afni supports customer care, sales, claims, and recovery.

View Solutions →

AI at Afni

How Afni uses AI across the customer journey.

Explore AI →

Ready to find what’s slowing your operation?

Talk to our team

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